Cadillac Eases the Stress of Public Parking with New Embedded Parking Capability

Drivers Can Now Find, Book and Pay for Parking
from the In-Vehicle Touchscreen

August 9, 2019


DETROIT — Eligible Cadillac drivers can enjoy the convenience of locating, reserving and paying for parking from their in-vehicle touchscreen before reaching their destination, bringing a new level of luxury to every drive. The new parking capability, powered by ParkWhiz (an Arrive brand), is now included in Cadillac Marketplace1, the industry’s first in-vehicle commerce platform.

“Cadillac’s new parking experience in Marketplace enables drivers to enjoy the journey without wondering where they will park when they reach their destination,” said Scott Goddard, Marketplace line of business leader, Cadillac. “This is another example of how Cadillac is integrating technology that elevates the driving experience.”

To use the new parking capability through Marketplace, users first need to set up a ParkWhiz account online or through the ParkWhiz mobile app. The account will include preferred payment method and vehicle details such as make, model and license plate number. Once it’s set up, users can link their ParkWhiz account within Marketplace to find nearby parking options, see details about the lot or garage, book parking and access their entry/exit parking pass with just a few taps on the in-vehicle touchscreen. ParkWhiz has thousands of spaces available in more than 250 cities across the U.S.

“As every driver knows, parking is a core component of the driving experience. In fact, people often spend the same amount of money on parking each month as they do on gas, but with more frequent transactions,” said Dan Roarty, president and COO of Arrive, ParkWhiz’s parent company. “We are thrilled to power parking in Cadillac vehicles, making it simpler for their drivers to reach their destinations.”

General Motors launched Marketplace in December 2017 in connected Chevrolet, Buick, GMC and Cadillac vehicles and has added new merchants to continue to make every drive more productive and enjoyable. Marketplace works independently of the driver’s mobile device and is available on nearly 325,000 properly equipped model year 2017 and newer Cadillac vehicles.